Emma Lundwall

Swedish-born lifestyle designer and holistic coach helping people design a life they truly enjoy living.

I was born and raised in Sweden and drawn to the wider world from an early age. Over the years I have lived, studied, and worked in London, Sydney, Singapore, Switzerland, and New York.

Today I live in New York with my four sons and spend part of the year in the Hamptons and at our home in Sweden.

Experiencing different cultures, homes, and ways of living has shaped how I see lifestyle, well-being, and personal environments.

My work brings together behavioral insight, holistic health, and lifestyle design to create real, lasting change. Clients often describe it as a practical reset — and at times, a kind of "spiritual makeover".

What guides this work

Intentionality

Every choice matters. From the objects in your home to the structure of your morning.

Simplicity

Less noise, more clarity. We strip back the unnecessary to reveal what truly matters.

Sustainability

Less noise, more clarity. We strip back the unnecessary to reveal what truly matters.